(Photo by Ellen DeGeneres ) And the Oscar goes to…Samsung. "Forget the commercials, Social Branded Entertainment is everywhere at the Academy Awards. From the Samsung device product placements throughout the Oscars to the famous Ellen selfie taken last year with the Samsung Galaxy Note, it’s clear that Advertisers and their paid campaigns for social content is where the real GOLD is." - Says the digital design agency, Vertic. The bloggers at Vertic argue that the Oscar's is becoming more about the advertisers and social media marketing than about the art of the film and celebrating the talents. Here's what they say: click here to read the full blog.